The BThrifty® Synergy plan harnesses the power of today’s most effective advertising mediums and ads further value with the BGreen Loyalty card and Your Coupon Mall. Multiple channels of advertising means more ways of driving paying customers to your business…PERIOD!
We are constantly tracking the latest available ratings, demographic information, and web analytics and adjusting the Synergy campaign accordingly. Unlike the competition; our flexible, multi-channel approach allows us to spend ad money WHEREVER it will deliver you the most results. You can rest assured knowing that you are maximizing the return on every last ad dollar. You have a business to run, leave your ad campaign to our experts.
Our programs provide significantly more households and more impressions for remarkably less money than the competition. With MORE advertising mediums, running MORE advertisements, MORE often, BThrifty® is the Best VALUE in Local Advertising!
Attract New Customers
Customers don’t grow on trees; paper comes from trees…..save paper and grow customers with BThrifty® Synergy. This integrated, multi-channel, advertising system is guaranteed to deliver more new customers to your door. Constantly evolving, our performance based model drives new customer acquisition through the roof, providing the highest possible ROI (return on investment) for each ad dollar.
BThrifty® drives repeat sales and furthers your customer loyalty efforts. The best customer is one that you already have. The BGreen loyalty card increases customer frequency and brand loyalty, maximizing sales from your existing customers.
WE CAN PROVE that your branded message is being delivered to an average of 50,000+ homes 7 times per day-and that’s only counting cable TV! With traditional direct/junk mail campaigns it is impossible to track what is actually mailed or delivered. Beyond this, what “is” actually delivered usually goes straight into the trash.
Our customer base pays to have cable television and the internet in their homes. The voluntary nature of our audience means they open to your message and looking for deals just like yours! Beyond this, our card holding members already carry the BGreen Loyalty Card in their wallet so they can easily take advantage of your offers with ‘no effort required’ on their behalf.
Our audiences can be identified by age, income, family and other geographic, demographic, consumer behavior and expenditure identifiers. The Cable TV segment of the Synergy program is designed to target the area immediately surrounding your specific retail locations in what we call ‘zones’. Zones consist of 50,000+ households (on average) and we automatically double your impact with ‘zone redundancy’ to the nearest 100,000+ households! Additional zones, statewide, and nationwide plans are also available upon request.
Unlike the anonymous use of clipped coupons, the ground-breaking BGreen card requires a user to sign up. During the registration process they can ‘opt in’ for our electronic mailing campaign where each email address is validated for accuracy. We can send mailers on behalf of our advertisers to specific segments of our ever growing database of ‘willing customers’. Our demographic profiling allows you to reach card carrying BThrifty members with 100% targeting and a message delivery guarantee. Additionally, optional scanning equipment at the kiosk or point of checkout allows our vendors to fine tune their offers, extract business intelligence, and track customer trends.
In advertising, "More is Better” and BThrifty® is Best. With so many TV commercials in your local area each campaign period, we make it impossible to escape your advertisement and those of your local business partners. We run your TV advertisement several times a day. In fact, we completely saturate the TV schedule for each 4 week campaign.
Benefit the customer and they WILL pay attention! Coupon advertisements produce outstanding results because they SAVE PEOPLE MONEY. The BGreen Loyalty Card has launched couponing into the next century delivering the convenience and ease demanded by consumers in our fast-paced society. Beyond this, it provides vital feedback that lets you know which ads and offers are working best, allowing you to adjust your campaign accordingly.
In contrast to print advertising, our system is easy for merchants to change their offers midway through an ad period. This flexibility allows you to run your promotional campaign in the same way you run your business. If you want to run a holiday special, or have an unexpected surplus of stock, you can easily fine tune your offers accordingly.
BThrifty made an early corporate decision to be part of the solution, not part of the problem. Each year junk mail production in the U.S. consumes more than 96.7 billion gallons of water and more than 100 million trees. The annual greenhouse-gas emissions from the production of junk mail are equal to 3.5 million cars. These alarming figures don’t even count newspapers, magazines, and phone books nor the transporting and disposal of this waste. Digital ads save trees, paper, and resources reducing the environmental impact while.
Our advertisers benefit from two types of impressions. The first type is the direct marketing of your company, brand, logo, and image on Cable TV, RSS coupon feeds, Targeted Email Blasts, and the BGreen Card. The second type of impressions includes Network TV, Google Ad words, Billboards, Movie Screens, Web Ad Clicks, Online Newspaper Banners, and live BT Character Appearances. These impressions drive consumers to the www.bthrifty.com coupon mall that funnels them directly to you!
By joining such a potent network you will experience media buying power far beyond the reach of the small business owner who ‘goes it alone’. Our cooperative advertising syndicate allows you to reap the benefits of the other esteemed businesses and their outstanding offers in your local community.
We have started an advertising revolution that finally allows the small business to compete on a level playing field with their corporate counterparts.