The Power of Synergy
Synergy – A mutually advantageous combination where the whole is greater than the sum of the parts.
The BThrifty® Synergy plan is the most exciting thing to happen in the history of local advertising.
By forging partnerships with the leaders in Network and Cable Television, and strategic alliances with the top Internet, Newspaper, and Billboard companies we have assembled a comprehensive integrated advertising package that is unmatched in scope or value.
At the heart of this environmentally responsible, digitally delivered advertising system is www.BThrifty.com the Online Coupon Mall. Combined with our proprietary BGreen Loyalty Card-The original paperless coupon- we have solved the age-old problem of converting impressions into paying customers.
What Do You Get? Or should we say… What Don’t You Get?
Network TV Commercials
Total penetration throughout your State with several commercials airing many times a day on the major television networks. These entertaining advertisements feature our lovable character mascot “BT” and brand BThrifty®, The BGreen Card, Environmental Responsibility, and www.BThrifty.com ‘The Online Coupon Mall”
Customized Cable TV Ads
We dominate cable television with over 8,000 monthly commercials. Your business gets featured in 7 Commercials a Day, 7 Days a Week! Each commercial prominently features your company’s Logo Advertisement and encourages customers to log on to www.BThrifty.com to take advantage of your special offers and promotions. Your branded commercial will be delivered to a minimum of 100,000 households spanning two advertising zones. Each zone will consist of between 45,000-65,000 households with cable service in your immediate radius. Additional zones can also be purchased upon request.
Online Coupon Mall
Your coupon offers and promotions are featured on www.BThrifty.com the top online coupon portal. Display advertisements, up to three promotional/coupon offers, your website, logo, driving directions, Google™ Maps, phone numbers, and more truly make it YOUR COUPON MALL. Since the number of merchants in each zone is limited, and the site automatically filters which offers to display, your advertisement is guaranteed to be in the limelight.
The BGreen Card
Our paperless coupon card makes your coupon offers more convenient and environmentally friendly. Free to anyone who registers, the 92% degradable card replaces old-fashioned print coupons allowing greater convenience for your customers and sophisticated business intelligence, reporting, and tracking tools for merchants.
Online Advertisements
Large Format banner Advertisements and Online commercials are perpetually run on the most highly trafficked newspaper and television websites. With hundreds of thousand of monthly impressions in your local area delivering captive, targeted consumers who are only one ‘click’ away from viewing your advertisement and coupon offers.
Google™ Adwords Campaign
Taking advantage of the most dominant form of online advertising we use our collective buying power to purchase Google keywords driving traffic to your advertisement from the world’s top search engine.
Membership Email Blasts
Targeted emails to our validated member database raise awareness of current BThrifty promotions, current offers and sweepstakes. We also send optional branded emails ‘directly from you’ to our members, your customers, specific regions or demographics. Promote an Upcoming Sale, Build customer loyalty with a ‘Happy Birthday’ or Holiday message and much more. Deliver your offer right to their inbox!
RSS Coupons
RSS or “Really Simple Syndication” is integrated into the heart of www.BThrifty.com allowing consumers to subscribe to receive coupons from merchants they are interested in. Your customers are kept up to date with your offers in real time via web feeds with absolutely no effort required. Your message is automatically delivered to a 100% targeted audience. It really doesn’t get any better than this!
Win-a-Car Sweepstakes
We run aggressive sweepstakes promotions giving away several fuel-efficient hybrid cars each year! This serves as an extra incentive for consumers to log on to www.BThrifty.com and is cross-promoted during our TV Commercials and Other Advertisements.
Movie Theater Previews
To put the finishing touches on our all-inclusive digital advertising bonanza we even present our ads on the silver screen to a targeted consumer demographic that likes to go out and spend money.
Billboard Advertisements
Highway Billboards throughout your state build brand awareness, reinforce the campaign, and drive traffic to www.bthrifty.com to see your advertisements and coupon offers.
BThrifty Network Logo Sticker
Each merchant in the BThrifty network is provided with a window sticker that notifies BThrifty members and cardholders that they are part of the network. It also serves to raise consciousness about Green Advertising and helps you establish the reputation of being a green business.
BThrifty Character Appearances
You never know where our character mascot “B” will show up next. A favorite with the children “B” is present at major events building brand awareness and encouraging environmental responsibility.
Additional Marketing Exposure:
Press Releases, news coverage, and special promotional campaigns with our advertising partners frequently supplement the program. We constantly research the current trends and scrutinize analytic data to allocate our budget most efficiently.
Design and Production:
Our full-service creative department works closely with you and your account executives to ensure your TV and web display advertisements are well thought out and of the highest quality. Our Interactive division also offers many additional services including Logo and Web Site Design, Flash Design & Animation, 3D Animation, Web Site Redesign, Web Site Maintenance, E-Commerce Applications, Integration of 3rd party APIs, Payment Gateways, Database Driven Applications, Custom Development, System Administration, & more.